Event information

Experience the charm of Sendai City, the gateway to Japan’s Tohoku region, as it brings the very first Sendai & Tohoku Fair to Bangkok!

Explore a wide variety of attractions, from the Tohoku Gourmet Zone to the Tourism & Travel Zone, showcasing the region’s rich culture, cuisine, and travel experiences.

🍽 Featured Tohoku Specialties
A5 Grade Sendai Beef
Sendai’s famous Gyutan (Grilled Beef Tongue)
Kikufuku (Sendai’s signature sweet)
Zunda Matcha Latte
Tohoku Seafood Rice Bowls
Aomori Apple Pie
Morioka Reimen (Iwate Cold Noodles)
...and many more delicious specialties from across Tohoku!

✨ Don’t miss Crepe Endo, Japan’s famous Zunda Crepe shop with long queues, making its Thailand debut!

Immerse yourself in the sights, flavors, culture, and travel experiences of Japan’s Tohoku region, all in one exciting event!

📅 Date: 18–19 July 2026 (Saturday & Sunday)
🕙 Time: 10:00 AM – 9:00 PM
📍 Venue: G Floor, Samyan Mitrtown, Bangkok
Organizer: Sendai City
Supported by: Japan National Tourism Organization (JNTO) Bangkok Office

🎉 Opening Ceremony
Saturday, 18 July 2026 | 1:00 PM
Enjoy a special talk session featuring Nat Sakdatorn, along with:
Suzume Dance Performance
Sendai & Tohoku Quiz Competition
🎁 Win exciting prizes, including:
Hotel accommodation vouchers
Complimentary fruit-picking experience tickets
And many more!

📞 For more information: Facebook
Event Organizer: TORARI ENTERPRISE CO., LTD.